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Sidd Mandava's avatar

Just as a pet peeve re the bat tunnels, I think its also important that some version of everything-ism should account more for unknowns and relative costs, per this piece: https://backofmind.substack.com/p/abundance-on-the-cheap

(eg ROI on bat shed might be quite high - https://news.uchicago.edu/story/collapse-bat-populations-increased-infant-mortality-rate-study-finds)

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Colin Goodwin's avatar

Nice 👍 I've not heard of everythingism before, but it's certainly a concept I had thought about in comms when looking at more complex campaigns and messaging.

It's great to have these real life working examples to help understand the 'how' and 'why' it occurs. It will certainly help to stop 'tunnel' vision driving me 'batty' on more complex campaigns (sorry - too good a pun opportunity not to use it).

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